Not all websites are equal. A clinic needs appointment bookings. A store needs a cart and payment gateway. An installer needs a project gallery and a quote form. This guide helps you identify exactly what your website should have, what it will cost, and connects you directly with our assistant to calculate a personalized budget.
Before talking about prices or technologies, there are three questions that change everything. First: does your customer look for you online to buy something directly, to contact you and close the deal in person, or simply to get informed before deciding? The answer determines if you need an online store, a lead capture web, or an authority web. Second: do you need the customer to be able to do something within your website —buy, book an appointment, sign up for a course— or is it enough if they just find you and call you? That difference can double the project cost. Third: do you sell a physical product that needs to be shipped, or do you sell time and services? A clothing store and an HR consultancy have the same company size but need completely different websites.
Once these three questions are answered, you can frame your business in one of the profiles below. Each has a recommended type of website, the essential functionalities, and a starting estimated price. If your sector doesn't appear exactly, the most similar one will give you a good reference.
The most common mistake is paying for a website more complex than what is needed — or falling short and having to redo it in 2 years. Choose the type that corresponds to your current stage and scale when you need to.
Your customer needs to see the menu, know where you are, and book a table. The web has to resolve those three doubts in less than 10 seconds.
From €350
If you sell physical products and want to reach beyond your neighborhood, you need an online store that works 24/7 and manages orders without you having to be constantly on it.
From €800
Your customers want to book an appointment from their mobile at 11 PM. If they only have a phone to call during opening hours, you are losing bookings every day.
From €600
Your website is your best salesperson. While you sleep, your portfolio works for you: it shows what you do, proves you are trustworthy, and converts visits into inquiries.
From €300
When someone searches for "A/C installer in [your city]", you need to appear. And when they find you, your project photos have to convince them before they call someone else.
From €400
Your students want to see what courses are available, when they start, how much they cost, and sign up without calling. If that process has friction, they'll go to the neighboring academy that has it solved.
From €600
Every booking that comes through Booking.com costs you between 15% and 25% commission. A direct booking engine on your website pays for itself in a few weeks and the difference goes to your account.
From €900
Your business client searches on Google before calling. If your website doesn't convey professionalism, experience, and results in the first 5 seconds, you are already discarded without knowing it.
From €700
| Business | Web type | From |
|---|---|---|
| Restaurant / Bar | Landing page | €350 |
| Shop / Retail | E-commerce | €800 |
| Clinic / Spa | Corporate web + booking | €600 |
| Freelance / Consultant | Portfolio / Landing | €300 |
| Installer / Technician | Local services | €400 |
| Academy / Training | Web with inscriptions | €600 |
| Hotel / Accommodation | Booking engine | €900 |
| B2B Company | Corporate web | €700 |
Tell us what you do and we'll tell you what website suits you, what it should include, and how much it would cost. No strings attached.